What Google wants

Today, Google responds to more than 200 million search queries per day, as much as Yahoo, MSN, and AOL combined. The popularity of the engine now exceeds that of even Yahoo at ,and is the number one topic of interest for search engine specialists.
Now, let's try to understand what Google "sees" when it analyzes a web page. The percentages are only estimates - the real Google algorithm is much more complex, and is surely weighted much differently than what is crudely summarized in the table to the right.

Link popularity: is the most highly touted of Google's algorithm features. Also known as PageRank, link popularity determines whether the rest of the Internet considers your web site to be important. Type link:www.yourname.com into the Google search box to see how many pages are pointing to your home page. You will need to make sure that your incoming links use your keyword phrase in their link, ALT, and surrounding body text.

Title tags: are of the utmost importance to any Internet marketer. It is often on the strength of the title alone that relevant results are considered. Be sure to include your top keyword phrase in the title tag, and make sure that the title appears before other, less important tags, such as the meta description or keywords. Don't be afraid to place an important keyword twice in the title in order to compete with other highly relevant web sites. Sometimes this is all that is necessary to catapult in the rankings.

URL and file names: are attributes that are a serious nuisance to consider when marketing. Many webmasters have resorted to purchasing large quantities of keyword-specific domains as a means of maximizing each document's relevancy when considered by search engine algorithms. Here are some sample for the keywords: diaper and briefs web site
URL that matches for the keyword phrase "diaper and briefs":
http://quality-diapers.com
URL that does not match for " diapers ", but does have a partial match on "diapers":
http://www.csual.edu/diapers.html
URL that does not match for "diapers and briefs":
http://www.csual.edu/about.html

Heading text is very important. If you want your web page to rank well for its keyword, the easiest thing to do is add a single <H1> tag at the very top of your document. The first text that the surfer sees should be an <H1> tag that begins with your keyword phrase. Lesser numbered tags (such as <H2>) are not considered to be as important as the <H1>. Consider reusing your title or meta description here so as to avoid writing any unnecessary sales copy.

Body text: is an important part of on-page keyword relevance. Make sure that your body text is sufficiently long (250-500 words), and keeping the inner-string relevance mentioned at the beginning of this article in mind, try to make your paragraphs begin with the keyword phrase in question. Unlike AltaVista, Infoseek, Inktomi, and Excite before it, Google is not super-critical of on-page keyword density. Repeating a single word over and over is unlikely to win many extra points. Just make sure that your keyword does in fact appear within your document's body text several times. It is the other attributes that will win top spots at Google.

Images: are important, too. Make sure that your site's logo contains your keyword phrase in both its ALT text and image file name (keyword_phrase.jpg). Don't rely on 1x1 pixel images for links, either: Google downloads your images and performs analyses for its image search, so you can be sure that the old methods of jacking up link popularity at the now-defunct Excite and dying Altavista just won't cut it anymore. A 1x1 transparent image won't be considered relevant, and you will not receive credit for outgoing links utilizing this scheme.

On-page: link analysis refers to the links on your web page. Are the web pages that you're linking to themselves relevant? Do their URLs contain your keyword phrase? Does the content or ALT text surrounding the link contain your keyword phrase? Optimize these additional document attributes in order to fully exploit mosaic-patterned search engine algorithms.

What's not important at Google may be analyzed by the other search engines, but these attributes will likely play a less important role in future search engine algorithms as competitors seek to emulate Google's relevancy. These increasingly worthless attributes include comments, text colored the same as its background, and the meta description and keywords tags (which Google does not analyze when ranking your site). Thanks to the addition of link popularity measurements and with the decreasing importance of on-page document relevancy, repetitious keyword SPAM isn't going to garner top placement anymore. Don't even bother creating and hiding meaningless sentences that do nothing but repeat your keywords. Focus on your title, headings, and building link popularity instead.

How much traffic does a high ranking for a good keyword send?
Term Suggestion Tool by Overture is an efficient tool to mesuare your keywords. It will display results from previos month. Be on top at Google will as much as 50% of the data shown at Overture.

Conclusion:
Many search engines return results on how often keywords appear in a website. Google is different. Google has developed an advanced search technology that involves a series of simultaneous calculations typically occurring in under half a second-without human intervention. The Google-busting web sites are themselves easy to develop, so don't think of them as individuals. Rather, consider them in groups. A single network of twenty web sites (one full month's work) is all that is necessary to capitalize on your own link popularity and begin receiving large quantities of traffic. Rinse and repeat is the long-term solution.